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Pharmaverse Podcast
The Pharmaverse is a leadership podcast that brings you exclusive insights from the stars of the Pharma universe. Hosted by Michael Pietrack, a top Pharma and Biotech recruiter, whose team partners with the most recognizable Pharma companies in the industry, as well as the hottest of the emerging Biotechs. In each episode, Michael sits down with influential and innovative leaders in the Pharmaceutical and related industries. Listeners will hear from stars from all sectors of the Pharmaverse and will gain valuable insights to help lead their team or structure their careers. Whether you're a current leader, an aspiring leader, or a leadership enthusiast, the Pharmaverse Podcast has something for you. Tune in and subscribe!
Pharmaverse Podcast
Episode 4: The Power of Omni-Channel Marketing with Donnie Wooten Jr. PharmD
Welcome back to the Pharmaverse Podcast! Today our host Michael Pietrack interviews Donnie Wooten Jr., the global head of strategic medical content and omni-channel at Organon. They discuss the importance of MSLs in the pharmaceutical industry, career progression, embracing change, and the concept of omni-channel marketing. Donnie gives candid advice to those starting out "Knock out your day job first." Donnie shares insights on leadership, building trust, stressing that "Communication is a two way street," and how important it is to listen. We jump into the future of omni-channel strategies, emphasizing the need for effective communication and networking in the medical affairs space. Tune in for great insights on the Pharaverse, this one is a great episode, buckle up!
Takeaways
🩺MSLs play a crucial role in impacting patient care.
📗It's essential to excel in your current role before seeking promotions.
🤝Networking is vital for career advancement in medical affairs.
🛣 Embracing change can lead to personal and professional growth.
👩💻Omni-channel marketing means being present across all communication pathways.
☝The future of omni-channel will focus on personalized content delivery.
📚Trust in leadership is built through credibility and reliability.
📲Effective communication fosters a safe environment for teams.
👂Listening to team members is key to building trust.
🗺Network mapping can help visualize and strengthen professional relationships.
Chapters
00:00
Introduction to the Pharmaverse Podcast
02:46
Career Progression and MSL Insights
05:34
Embracing Change in the Pharmaceutical Industry
07:39
Understanding Omni-Channel Marketing
14:12
The Future of Omni-Channel Strategies
20:35
Leadership Communication and Network Mapping
24:41
Building Trust in Leadership
28:59
Lessons Learned in Leadership
